CRM & Marketing Automation Specialist

We are seeking a CRM & Marketing Automation Specialist to configure, optimize, and manage CRM and marketing automation platforms for our clients. You will bridge the gap between marketing and sales by building intelligent workflows that improve lead management, nurturing, and conversion.

• Configure and manage CRM platforms (HubSpot, Zoho, Salesforce, or similar)
• Build and optimize marketing automation workflows for lead nurturing, onboarding, and retention
• Set up email marketing sequences, drip campaigns, and behavioral triggers
• Integrate CRM with third-party platforms (website, ad platforms, analytics tools)
• Monitor system performance and troubleshoot integration issues
• Train client teams on CRM usage and best practices

• 2–4 years of experience with CRM and marketing automation platforms
• Proficiency in HubSpot, Zoho, Salesforce, or ActiveCampaign
• Understanding of lead lifecycle management and funnel stages
• Experience with API integrations and webhook configuration
• Strong analytical and data skills
• Excellent problem-solving and communication skills

• HubSpot or Salesforce certification
• Experience with Zapier or Make (Integromat) for workflow automation
• Knowledge of SQL for CRM data analysis

• ₹6–11 LPA salary
• Remote-first, flexible schedule
• Support for relevant courses, certifications and professional development
• Statutory benefits and paid leave according to company policy
• Performance-linked incentives where applicable, per company policy
• Career growth to Marketing Automation Lead

1. Application review — we reply within 2–3 working days.
2. Intro call — 30 minutes about you, the role and expectations.
3. Practical assignment — short, role-relevant, never free client work.
4. Team interview — meet your future lead.
5. Offer — typically 2–3 weeks end to end.